BCFM Marketing & Communication Manager

Supervisor: Executive Director 

Employment Status: Full-time Exempt 

Pay Rate: $65,000 – $74,000

Position Description 

We are a team of motivated, dynamic and talented non-profit professionals committed to advancing our mission to support, promote, and expand local food production. The BCFM Marketing & Communications Manager is responsible for managing the internal and external branding, marketing, and communications strategy for our on-street and online markets. The Marketing and Communications Manager will play a vital  role in reaching our target audiences and will measure success via farmers market foot traffic, online and on-street sales, and the positive public perception of BCFM markets and our brand. 

Responsibilities

• Develops overall marketing strategy and core messaging; creates specific communications plans–including a social media calendar–and manages BCFM team and stakeholders to implement communication and marketing activities; works closely with the Executive Director and board marketing committee on implementation
• Creates and manages seasonal and evergreen content for multiple channels; works with team to consistently evaluate BCFM brand and how to message it to our core audiences
• Works closely with the Executive Director and Finance Director to inform and develop an annual marketing budget and monitors expenses
• Tracks and delivers marketing analytics to BCFM team, board, and key stakeholders; creates reporting dashboards and structures to tracks digital marketing efforts to inform future strategy and activities 
• Oversees external public relations agency and other contractors; assists with press release development, media outreach, interviews and photoshoots
• Develops advertising strategy as needed; oversee development of ad creative and media placement/budget
• Manages regular content updates to the BCFM website, as well as larger structural changes as needed in collaboration with a web developer freelancer
• Implements direct email campaigns; develops templates and content for regular newsletters and maintains MailChimp segments
• Collaborates on physical signage and messaging at BCFM markets and events 
• Works closely with BCFM vendors on joint storytelling and promotion, including identifying, organizing and managing trainings on marketing strategies and tactics
• Manages design assets, photo, and video content; ensures regular content development and suggests appropriate assets for public use

Qualifications

• Excellent organizational skills, including the ability to juggle a dynamic, full schedule of tasks in a variety of settings, including in the office, market, and occasionally on farms
• Experience working with MailChimp, WordPress, Hootsuite and Canva 
• Enthusiastic collaborator and team player with a passion for local food systems
• Detail oriented and reliable 
• Creative and proactive, with an appetite to identify opportunities and issues and act to engage or resolve
• Strong narrative writing skills that engage and connect; high caliber verbal communication skills, with strong ability to communicate effectively and professionally 
• Highly energetic, positive, flexible, and an excellent team player
• Ability to stay calm in stressful environments
• Interest in working in a public setting and engaging a diverse group of community stakeholders
• Basic Spanish proficiency is preferred

Physical Requirements 

• Prolonged periods sitting at a desk and working on a computer. 
• Operate normal business office equipment 
• Must be able to lift up to 15 pounds at times 

Application Instructions 

Qualified applicants are encouraged to submit their resume and a cover letter summarizing interest in the position and relevant skills and experience to Mackenzie Sehlke at [email protected] No phone calls please. Applications will be accepted on a rolling basis until the position is filled. 

Compensation and Benefits 

The salary range is $65,000 Minimum to $74,000 Maximum. The compensation package includes a competitive salary, workers compensation coverage, earned sick leave, and health coverage. Boulder County Farmers Markets believes in providing employees and applicants with equal employment opportunities. The salary range above represents the low and high end of the range; the actual salary will be determined based on various factors, such as relevant experience. 

Boulder County Farmers Markets believes in providing employees and applicants with equal employment opportunities. We make employment decisions without regard to race, color, gender, age (40 and over), mental or physical disability, religion or religious practices, creed, national origin, marital status, sexual orientation, gender identity or expression (such as transgender status), ancestry, citizenship, veteran status (other than as permitted by applicable law), pregnancy, genetic characteristics or information (which includes, but is not limited to, genetic test results and family medical history records and which should not be provided to the Company), or any other unlawful consideration. This policy applies to all aspects of employment, including recruitment, hiring, training and development, promotion, compensation, transfer, termination, layoff and all other conditions and privileges of employment, all in accordance with applicable laws.

BCFM On-street Market Staff

Boulder County Farmers Markets (BCFM) is looking for seasonal market staff for our Boulder and Longmont Farmers Markets. We are seeking energetic and talented individuals who are capable of working independently and as a team, able to multitask, and able to handle a wide variety of job responsibilities. Ideal candidates should have a passion for local food, be reliable and timely, and thrive in a physical work environment in all weather conditions.

Responsibilities:

Market Staff will assist in everything from setting up the market in the morning to breaking it down at the end of the day. During the market, tasks include staffing our front entrance, communicating with vendors and customers, managing our Eco-Cycle program, and other general market activities. Additional opportunities for leadership exist and may be tailored to applicants experience, interest or expertise.

Market Responsibilities:

• Market set-up and break-down
• Support Market Coordinator’s efforts to enforce the market’s Rules & Regulations
• Sustain Eco-Cycle program during market hours
• Maintain market equipment and storage locations
• Assist in supervision of volunteers at market
• Maintain mandatory street closures

Required Competencies:

• Excellent Customer Service – Greets and anticipates customer and vendor needs by providing information and quality service.
• Interpersonal Skills – Empathetic, holds boundaries, builds relationships and receives feedback well with all BCFM stakeholders – i.e. customers, staff and vendors.
• Takes Direction – Takes direction well and completes all tasks fully and efficiently in a fast-paced environment.

Desired Competencies:

• Knowledge of Food Systems & Agriculture
• Working knowledge or desire to learn of the general state of food systems and Colorado agriculture.

Qualifications:

• Ideal candidates will have one year of experience working in local food systems and at least one year of experience in a customer service-facing role.
• Available to work Saturdays from 6am–4pm (April 2nd through November 19th), Wednesday evenings from 2pm–9pm (May 4th through October 5th), and Winter Market in December 
• Capable of performing physically demanding work including working outdoors year round
• Ability to lift 50 pounds

Position Structure/Timing:

• Reports directly to Boulder Market Manager or Longmont Market Manager and to the Operations Manager
• Training session required in early March

Wages and Benefits:

• This is a part-time position, 10-18 hours per week, $14/hr
• Potential for increased hours through our Curbside operations

Send a resume and cover letter to Stephanie at [email protected] if you are interested. Please list which market locations you are interested in: Boulder Wednesday, Boulder Saturday, Longmont Saturday, or curbside operations.